Problem
New leads come in with minimal info — just a name and email. Reps waste time researching companies manually before outreach, or skip it entirely and send generic messages.
Solution
When a prospect fills out your contact form, the workflow extracts the domain from their email and checks if it's a freemail (Gmail, Yahoo, etc.). If it's a business domain, it scrapes their company website, uses AI to extract key insights (industry, size, services, ICP fit), and creates an enriched contact in your CRM — complete with a summary and personalized talking points.